Digital Transformation of Marketing

This course provides a thorough understanding of the digital transformation of marketing, extending beyond any one tool or channel to encompass the very creation and exchange of value itself. This course gives students an overview of digital marketing and how it fits in with general marketing strategy. After successful completion of the course, students should understand how different elements of the digital landscape and strategy fit together and the steps/processes that guide the digital marketing process for a firm.

Fall, Spring, Summer

035551