Principles of Public Relations
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Overview
Subject area
COM
Catalog Number
3800
Course Title
Principles of Public Relations
Department(s)
Description
This course explores the origins and development of public relations asboth a discipline and global business, as well as how the PR discipline has adapted to function effectively in an Internet-driven environment marked by the rise of social media and the decline of traditional media. It explores how PR supports organizational objectives, reputation management and brand development and examines public relations as a key technique fororganizational advocacy.
Typically Offered
Fall, Spring, Summer
Academic Career
Undergraduate
Liberal Arts
Yes
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
035868